01/04/2022

Marketing Analyst

  • Amica Insurance
  • Lincoln, RI, United States

Job Description

Marketing Analyst (Marketing Department)
50 Amica Way
Lincoln, RI 02865

Think data and marketing analytics are key parts of the solution?
The feeling is mutual.

Our office located in Lincoln, RI is seeking an experienced Marketing Analyst with a strong digital background to join our team. Candidates are required to have a broad knowledge of marketing analytics and market research, and have several years of experience in consolidating and analyzing cross-channel marketing data to extract actionable business insights. The incumbent will report to a senior marketing manager and work closely with senior members of the Marketing department.

Position Duties and Responsibilities 
Gather, analyze and report on marketing/digital marketing, KPIs to in-house stakeholders and external partners
• Support marketing team by implementing appropriate tracking methods to measure digital initiatives and identify testing opportunities
• Work with outside agencies and inside partners to collaborate, troubleshoot and review data tracking and reporting for consistency and accuracy
• Develop reports and data visualizations for ongoing measurement for addressable media, online marketing, SEM, email, and other marketing campaigns
• Proactively analyze prospect, customer, and competitor related data to extract actionable insights for marketing planning and decision-making
• Communicate research and analytical findings and implications to management
• May be called upon for additional duties

Position Requirements:

• Bachelor’s degree and two + years’ of industry experience required; a Master’s degree is preferred
• Five + years’ experience analyzing large data sets and digital marketing analytics experience is preferred
• Expert experience in enterprise digital analytics tools such as Adobe and Google Analytics
• Understanding of UTM codes and web tagging
• Exposure to Ensighten, or similar tag management systems, is a plus
• Strong communication skills and excellent analytical, strategic, and problem-solving skills
• Able to approach issues proactively and prioritize/reprioritize in a dynamic work environment
• Knowledge of programming languages and analytical tools such as Python, R, SQL, SAS, Tableau, and MicroStrategy are preferred

Perks and Benefits

  • Paid vacation, holidays and sick days
  • Generous leave programs, including paid parental bonding leave
  • Medical, dental, vision coverage, short- and long-term disability, and life insurance
  • Generous retirement benefits
  • Opportunities for advancement in a successful and growing company

 About Amica

Amica Mutual Insurance Company is America’s oldest mutual insurer of automobiles. A direct national writer, Amica also offers home, marine and umbrella insurance. Amica Life Insurance Company, a wholly owned subsidiary, provides life insurance and retirement solutions. Amica was founded on the principles of creating peace of mind and building enduring relationships for and with our exceptionally loyal policyholders, a mission that thousands of employees in offices nationwide share and support.

Equal Opportunity Policy: All qualified applicants who are authorized to work in the United States will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, family status, ethnicity, age, national origin, ancestry, physical and/or mental disability, mental condition, military status, genetic information or any other class protected by law. The Age Discrimination in Employment Act prohibits discrimination on the basis of age with respect to individuals who are 40 years of age or older. Employees are subject to the provisions of the Workers' Compensation Act.

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