03/07/2024

Chief Marketing and Brand Officer - SVP (Remote)

  • TruStage
  • United States
Executive Marketing

Job Description

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone.  We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose:

Reporting to the President, Business Areas, Sales and Marketing, the Chief Marketing and Brand officer plays a strategic role in partnering, and collaborating with business leaders across the enterprise in developing and executing enterprise marketing strategies that align with TruStage’s financial and brand objectives. This role is pivotal in driving brand awareness, customer acquisition and revenue through effective marketing initiatives, market research, consumer insights and collaboration with cross functional teams. The Chief Marketing and Brand Officer is accountable for driving growth and retention of our consumer business through direct marketing to TruStage’s consumers. This role leads the enterprise Marketing function with the purpose of creating enterprise alignment and collaboration in support of the TruStage single brand and driving new sales. This role ensures alignment between corporate and brand strategy; serves as the voice of brand and marketing across enterprise leadership and is accountable for balancing marketing spend appropriately across entire marketing funnel from corporate brand awareness to consideration, sale retention and beyond in our B2B2C model.

The Chief Marketing and Brand Officer establishes a culture of innovation, operational effectiveness, data-driven decision making and continuous learning that supports marketing team member’s career development and career progression. Under the leadership of the Chief Marketing and Brand Officer, enterprise marketing monitors marketing performance, analyzes data, and makes decisions to optimize marketing efforts. This role has a strong matrix relationship with the Chief Data Officer to ensure accessibility to vital data and analytics to drive marketing decision to achieve business objectives. The Chief Marketing and Brand officer leads the enterprise Marketing and Brand team including Creative, Marketing Operations, Media, Enterprise Brand Governance and Business Marketing.

Job Responsibilities:
The Chief Marketing and Brand Officer is accountable for driving cohesion, strategy, decision making, advocacy and vison for marketing across the enterprise.

STRATEGY: Ensure alignment between corporate and brand priorities and strategy

  • Drive enterprise marketing planning and strategic goal setting in pursuit of single brand; responsible for building multi-year marketing roadmaps and delivering required capabilities to support enterprise growth plans.
  • Collaborate with and influence enterprise leaders to increase brand equity by driving consistent approach in brand governance and marketing. 
  • Work cross-functionally with Product and Finance teams to define ROI on proposed plans and report on actual performance to meet profitability thresholds.
  • Prioritize and invest in new marketing capabilities to support the enterprise and its growth agenda.

BUSINESS PERFORMANCE: Drive revenue growth to achieve corporate priorities  

  • Directly responsible for a sizeable portion of company’s annual new sales growth via direct marketing channel.
  • Develop strategies and lead execution of direct marketing and sales plans to meet business objectives.
  • Indirectly accountable for B2B growth and retention targets via marketing support for sales and operations functions.
  • Establish agreed upon performance metrics with business / channel leaders.
  • Looks for ways to advance the company’s plans for deepening relationships with our customers.

COHESION: Create enterprise alignment and collaboration in service of single brand

  • Liaising with business /channel leaders to define marketing strategies to support company’s strategic and business objectives.
  • Builds tactical plans and aligns to enterprise prioritization to support overall enterprise objectives.
  • Lead marketing interactions at the enterprise level and establish cross collaboration in marketing adjacent team leadership.
  • Identify, hire, and develop top talent and lead high-performing teams while providing timely, relevant feedback for talent development.

DECISION MAKING: Designate marketing ownership structures and governance processes for organizational clarity

  • Own enterprise marketing operating model and collaborate with business leaders on tradeoff decisions that need to be made across product lines. 
  • Sign off on all key marketing decisions and major deliverables.

ADVOCACY: Serve as the voice of brand and marketing within enterprise leadership

  • Lead agenda setting for how marketing shows up in market and guides interactions with external stakeholders.
  • Approve large marketing spend budgets and service providers.

VISION: Set and activate a future vision that drives growth in new and existing markets

  • Set and guide the future direction of corporate and business area marketing.
  • Develop marketing discipline to build more meaningful marketing career development paths.

OPERATIONAL PERFORMANCE:  Build an effective and efficient enterprise services marketing function

  • Establish marketing operations capabilities to allow for the capacity to flex resources as necessary to respond to changes in priorities and focus.
  • Build new capabilities and competencies in technologies and solutions that drive an efficient and economical acquisition costs contributing to greater organizational profitability.
  • Create marketing plans that align and support the product framework and prioritization.

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Job Requirements:

  • 15+ years of experience in marketing, particularly a B2B marketing organization and 5+ years leading a marketing organization.
  • Deep expertise in direct marketing, business marketing and experience with brand awareness
  • Proven ability to build and nurture strong relationships across the enterprise with business leaders, strategy, product, analytics, partner distribution, data, finance, and other matrixed teams.
  • Demonstrated success in cultivating, coaching, and developing high potential individuals and teams in a cross-functional and matrix environment.
  • Working knowledge of all the company’s operational functions including, but not limited to, marketing, sales, and product.
  • Proven success in collaborating and influencing others in a rapidly changing environment; demonstrated ability to lead others through change.
  • Demonstrated initiative and drive including ability to drive organizational strategy.
  • Demonstrated ability to achieve positive results and build solid business relationships at all levels in the organization through persuasion, influence, negotiation, conflict resolution, and change management strategies.
  • Strong communication ability with senior leaders, internal and external business partners, consultants, and customers.
  • Cross-functional decision-making: Solicits and objectively considers input from appropriate sources; Considers implications of actions on other areas, people, and processes when deciding; strong record of data-based decision-making.
  • Knowledge of financial services/insurance industry and marketing practices.
  • Strong written and verbal communication skills; experience presenting to large groups of senior leaders, internal and external business partners, and consumers.
  • Proven success in strategic planning and developing/implementing large-scale change initiatives to improve marketing, sales growth, and customer experience.
  • Demonstrated record of using consumer insights and data-driven methods to grow and manage a direct marketing business.
  • Highly motivated, self-starter with an ability to operate in a fast-paced environment, managing multiple projects simultaneously, and prioritizing time and resources based on business impact.
  • Possess a strong creative sensibility, leadership skills, and analytical ability.
  • Proven track record of displaying ownership, urgency, and sound decision-making skills.
  • Experience in innovation and deployment of new technologies and capabilities to drive efficiency and/or improve experience.

Preferred Qualifications:

  • MBA with emphasis in consumer marketing.
  • Insurance experience (or highly regulated industry).

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If you’re ready to help make a difference, apply today. Please provide your Work Experience and Education or attach a copy of your resume.  Applications received without this information may be removed from consideration.

At TruStageTM, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan.  Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees.  We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.


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