04/16/2024

VP Marketing Operations (Remote)

  • TruStage
  • United States
Executive Marketing

Job Description

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone.  We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose:
 

This position plays a critical role in driving the success of our marketing and sales executions across B2B, B2B2C, and B2C business areas. This role sits at the intersection of marketing execution, strategy, data, technology, call centers, and more and is responsible for optimizing the processes and technologies to run the marketing engine of the company.

The VP, Marketing Operations, leads a team that plans and executes addressable sales and marketing campaigns, including sales call centers, consumer journey maps, audience selection, direct mail execution, and more. This role also oversees sales enablement. The team is responsible for the technology required in the marketing ecosystem. 

This is a highly process- and execution-oriented role that requires strong systems engineering, data, technology, marketing, and call center experience.

As a critical member of the Enterprise Marketing leadership team, this role along with its peers (direct reports to the CMO) will be accountable for driving strategic leadership, business performance and process optimization, cohesion, decision making, advocacy and vision for the marketing function. 

Job Responsibilities:
 

STRATEGIC LEADERSHIP:  Collaborate and align with Marketing Strategy Leadership on Marketing goals. Own the KPIs and metrics specific to the Marketing Operations Team.

  • Develop and lead the implementation of comprehensive marketing operations aligned with company objectives, with a strong emphasis on both B2B and B2C marketing.
  • Provide strategic guidance and mentorship to the marketing operations team to foster professional growth and development.
  • Prioritize and invest in new marketing capabilities to support the enterprise and its growth agenda. 

BUSINESS PERFORMANCE and PROCESS OPTIMIZATION: Create efficient processes, measurements, and technologies to achieve marketing and business plans.

  • Assess and refine the processes required to efficiently execute marketing campaign intake and planning, consumer journey maps, audience selection, direct mail production, sales call centers, and more across B2B, B2B2C, and B2C business areas.
  • Identify and implement opportunities for automation, integration, and technology enhancements to streamline marketing operations and drive business value in the Sales/Marketing Operations area and in support of the overall Marketing organization.
  • Establish reporting mechanisms to track the health and effectiveness of marketing functions across capabilities, businesses, and audiences.   

COHESION: Create enterprise marketing and business alignment in service of single brand

  • Lead the sales enablement function to ensure an effective bridge exists between marketing and Sales – and that both B2B and B2C Sales teams are equipped to meet goals while maintaining alignment with TruStage single brand principles and marketing campaign messages established by the marketing strategy team. 
  • Lead a special project team as need arises to advance high priority business imperatives and rapid prototyping.
  • Lead the Consumer Sales practice – including partner management, sales growth, and profitability – working with call center partners to create consistent, compliant, and excellent consumer experiences. 
  • Oversee the selection, implementation, and optimization of marketing technology platforms to support campaign execution, lead generation, and analytics.  

VISION: Set and activate a future vision that drives growth in new and existing markets

  • In partnership with the cross functional marketing leadership team, plan and execute multi-year process, technology, and data roadmaps to meet the marketing operations needs of the organization.
  • Responsible for understanding the current and future data and technology required to support the marketing goals.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

  • Bachelor’s degree in marketing, Business Administration, or related field, or trade-off in related professional experience; MBA preferred.
  • 15+ years of experience in marketing, customer experience, strategy, management consulting, or a related field.
  • Proven ability to build and nurture strong relationships across the enterprise with marketing leaders, strategy, product, digital, analytics, partner distribution, data, finance, and other matrixed teams. 
  • Strong understanding of marketing principles, digital marketing channels, and marketing technologies.
  • Experience leading large scale, complex projects. Expertise in process optimization and cross functional collaboration.
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Strategic thinker with the ability to translate vision into actionable plans and initiatives.
  • Demonstrated success in cultivating, coaching, and developing high potential individuals and teams in a cross-functional and matrix environment.
  • Demonstrated ability to achieve positive results and build solid business relationships at all levels in the organization through persuasion, influence, negotiation, conflict resolution, and change management strategies.
  • Cross-functional decision-making: Solicits and objectively considers input from appropriate sources; Considers implications of actions on other areas, people, and processes when deciding; strong record of data-based decision-making.
  • Familiarity with Salesforce, Unica, and other core technologies related to the building and executing of marketing campaigns.
  • Experience managing sales contact center providers, including contracting, workflow, SLAs, conversion optimization, overflow management, and more is preferred.

#LI-CH

#LI-Remote

If you’re ready to help make a difference, apply today. Please provide your Work Experience and Education or attach a copy of your resume.  Applications received without this information may be removed from consideration.

At TruStageTM, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan.  Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees.  We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.


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