05/13/2024

Manager, Marketing Automation

  • ISO-Insurance Services Office, Inc
  • Jersey City, NJ, USA
Management

Job Description

We’re looking for a Marketing Automation Manager to lead the Marketing Automation Team. This person will be responsible for managing team members including assessing bandwidth, project delegation, project management, and career development. This person will also be hands on in managing our campaign execution strategy, email marketing best practices, and related Eloqua workflows. In addition to managing these areas, this person will be recommending and executing progressive improvements across each area.

This is a highly cross functional role requiring both strategic and tactical execution, as well as strong program management. This team member will work closely with marketing, sales/sales enablement, sales operations, and technical stakeholders to develop processes for a high growth marketing organization and should have exceptional problem-solving skills.

This role resides in Jersey City and reports to the Senior Director, Marketing Operations. This role is hybrid with 2 days in our headquarter office located in Jersey City, NJ.

Responsibilities:

 

  • Drive Verisk’s customer relationship management and email marketing strategies and campaigns
  • Lead and manage a team of 3 marketing automation specialists, managing email marketing calendars and deployment schedules, assignment of work, providing guidance and mentorship to plan, manage, and execute email marketing campaigns, ensuring campaigns are on-brand and synergistic with other email and broader marketing streams
  • Develop and implement marketing automation campaign execution strategy: targeting, A/B testing, QA, etc
  • Lead and manage end-to-end process of our email nurture stream, from conceptualization and design to deployment, measurement, and analysis
  • Manage and optimize our marketing automation (Eloqua) tool, streamlining processes, standardizing workflows, improving integrations, and increasing efficiency
  • Manage and troubleshoot integration and data/lead flow from Eloqua to Salesforce
  • Act as the email marketing subject matter expert and Eloqua platform subject matter expert, providing guidance on email best practice as well as system setup knowledge and learnings
  • Analyze campaign performance and provide actionable insights to improve effectiveness
  • Work with the greater marketing operations, marketing analytics, and CRM technology teams for connected email metrics
  • Partner with stakeholders from various departments such as marketing, sales, operations, legal, product, engineering, and IT

Qualifications

  • Bachelor's degree in marketing, business, or related field
  • Minimum of 8+ years experience in an email marketing/marketing automation professional role in an enterprise corporate environment
    • Minimum 4+ years of Eloqua experience; certification a plus
  • Minimum 4+ years experience managing a team
  • Minimum 3+ years of working experience with Salesforce.com – admin experience preferred
  • Great attention to detail with emphasis on accuracy and quality
  • Demonstrated experience in implementing compliance policies and/or preference centers
  • Understand of full funnel lead management including lead capture, enrichment, scoring, and routing
  • HTML knowledge a plus
  • Excellent communication and interpersonal skills, with the ability to engage and lead conversations with senior leadership and key stakeholders

Skills

  • Innovative and creative thinker: pioneer who embraces bold ideas
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed and motivated; demonstrates endurance

 

Additional Information

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. 

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland.  We value learning, caring and results and make inclusivity and diversity a top priority.  In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We’re 7,000 people strong.  We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

 

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disabilityVerisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

https://www.verisk.com/company/careers/

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

https://www.verisk.com/privacy-policies/data-privacy-notice-for-employees-applicants-and-independent-contractors/ 

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Experience:

Mid-Senior Level

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