Marketing Department 50 Amica Way, Lincoln RI 02865
Want to join a company where doing good is what we do? The feeling is mutual.
Our Marketing Department located in Lincoln, RI is looking for an Email Marketing Manager that will be responsible for the strategy, planning and execution of Amica's comprehensive email program under the direction of the Digital Marketing Director. The Email Marketing Manager will analyze email campaign results to enhance customer journeys and segmentation using relevant data and technology. They will also work closely with internal stakeholders and the creative team to develop email programs that influence customer acquisition, retention and engagement.
Manage all aspects of Amica’s customer and prospect email programs across all lines of business.
Drive strategic email growth focused on onboarding, acquisition, retention and engagement.
Develop & maintain customer journeys across all email communications.
Identify key performance indicators and measure performance for business cases and campaign strategies.
Gain insights from data for continuous A/B testing opportunities, optimizing for engagement, cross-sell, upsells and conversions.
Lead team in conceptualizing, creating, and executing of new email marketing campaigns.
Collaborate with cross-functional teams to ensure alignment with company’s sales and retention goals.
Work closely with marketing senior management to ensure email projects meet business objectives and fall within budget.
Evaluate current programs, vendors and emerging email technologies to provide input and perspective for adoption where appropriate.
Maintain and build new relationships with email vendors and internal stakeholders
Insurance knowledge preferred
Minimum of 10 years of relevant email marketing experience
Bachelors degree is required
Expertise in compliance and email best practices, including segmentation, deliverability, content, and design
Strong project management and communication skills
Self-motivated with high degree of initiative and excellent follow-up skills, along with strong analytical and problem-solving skills
Perks and Benefits
Paid vacation, holidays and sick day
Competitive salaries and exceptional benefits
Generous leave programs, including paid parental bonding leave
Medical, dental, vision coverage, short- and long-term disability, and life insurance
Student Loan Repayment and Tuition Reimbursement programs
Fitness and wellness reimbursement
Generous retirement benefits
Employee community involvement
Strong relationships, lifelong friendships
Opportunities for advancement in a successful and growing company
Amica is the longest-standing mutual insurer of automobiles in the U.S. A direct writer, we also offer home, life, marine and umbrella insurance, as well as annuities. Founded on the principles of outstanding service, Amica creates peace of mind and builds enduring relationships with its customers. That mission is shared and supported by thousands of employees across the country.
Equal Opportunity Policy: All qualified applicants authorized to work in the United States will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, family status, ethnicity, age, national origin, ancestry, physical and/or mental disability, mental condition, military status, genetic information or any other class protected by law. The Age Discrimination in Employment Act prohibits discrimination on the basis of age with respect to individuals who are 40 years of age or older. Employees are subject to the provisions of the Workers' Compensation Act.