02/25/2022

Marketing Specialist

  • Amica Insurance
  • Lincoln, RI, United States
Full Time

Job Description

Marketing Specialist (Marketing Department) 50 Amica Way
Lincoln, RI 02865

Our office located in Lincoln, RI is seeking a Marketing Specialist to support our marketing operation efforts through media planning, buying and budget management. Candidates are required to have a broad knowledge of evaluating media trends, evaluating marketing campaigns, and maintaining budgets.  

Job Functions and Responsibilities:

  • Conduct research and collaborate with agency partners to monitor evolving media trends and evaluate new and existing opportunities for fit within budget and marketing goals
  • Manage day-to-day communication with vendors, agencies, measurement partners and internal stakeholders including negotiations, approvals, creative assets, data needs and reporting
  • Report on media delivery metrics (impressions, CPM, R/F, daypart mix) and collaborate with the Marketing Manager and Marketing Analytics team to analyze campaign performance and provide recommendations
  • Drive media and creative collaboration to ensure channel specific creative approaches and best practices are used
  • Maintain marketing budgets to reflect optimization and conduct regular marketing activity analyses
  • Track and analyze changes in competitor media strategy utilizing tools such as Competiscan and Comperemedia 
  • Participate in various marketing related activities as defined by management
  • May be asked to handle other related duties and projects as needed

Job Requirements:

  • Bachelor's degree in Marketing or related field
  • Minimum of 3 years of experience in advertising or marketing is preferred
  • Traditional and digital media planning and buying experience
  • Experience with billing and budget management
  • Advertising agency experience and familiarity with the insurance industry are a plus
  • Detail oriented with strong organizational skills
  • Strong data and analytical experience
  • Critical thinker with strong problem-solving and research abilities
  • Intermediate/advanced proficiency in Microsoft Excel

Work from home may be available up to two days a week once trained to work independently.

Perks and Benefits

  • Paid vacation, holidays and sick day
  • Competitive salaries and exceptional benefits
  • Generous leave programs, including paid parental bonding leave
  • Medical, dental, vision coverage, short- and long-term disability, and life insurance
  • Student Loan Repayment and Tuition Reimbursement programs
  • Fitness and wellness reimbursement
  • Generous retirement benefits
  • Employee community involvement
  • Strong relationships, lifelong friendships
  • Opportunities for advancement in a successful and growing company

About Amica

Amica Mutual Insurance Company is America’s oldest mutual insurer of automobiles. A direct national writer, Amica also offers home, marine and umbrella insurance. Amica Life Insurance Company, a wholly owned subsidiary, provides life insurance and retirement solutions. Amica was founded on the principles of creating peace of mind and building enduring relationships for and with our exceptionally loyal policyholders, a mission that thousands of employees in offices nationwide share and support.

Equal Opportunity Policy: All qualified applicants who are authorized to work in the United States will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, family status, ethnicity, age, national origin, ancestry, physical and/or mental disability, mental condition, military status, genetic information or any other class protected by law. The Age Discrimination in Employment Act prohibits discrimination on the basis of age with respect to individuals who are 40 years of age or older. Employees are subject to the provisions of the Workers' Compensation Act.

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