08/20/2024
Overview
The Marketing Automation Manager will o versee and manage the execution and maintenance of marketing automation systems and strategies. This role often involves coordinating with various departments to streamline, automate, and measure marketing tasks and workflows, with the goal of increasing operational efficiency and revenue growth. In this role, your major tool will be Marketo, from creating email campaigns, to leveraging the tool capabilities for inbound marketing and all aspects of automation. Successful applicants will have an in-depth understanding of lead conversion, lead scoring, sales lifecycle, segmentation, data management, and how to apply that knowledge to improve results in a real-world business context.
What You'll Do
Create marketing initiatives in Marketo . Collaborate and integrate Marketo Salesforce Interface, for the pushing of net new leads and marketing attribution. Provide advice...
AssuredPartners
Cincinnati, OH, USA