157 marketing jobs found in Lansing, MI

OBJECTIVE Commercial Lines Marketing Representative Objective To partner with Managing Partners (MP), Associate Managing Agents (AMA) and assigned Multi-line Farm Bureau agents within the sales region to build and execute a proactive sales strategy to grow the company’s market share of commercial business within the region.  To work directly with Farm Bureau agents and solicitors to write and retain profitable commercial accounts.  To act as an ambassador for Farm Bureau’s commercial insurance offerings for assigned agents within the region.  To ensure that Farm Bureau’s commercial products are competitively positioned in the market.  To promote effective agent training, development of commercial acumen, assist in placement of direct commercial account sales, and service of commercial property/casualty (P/C) insurance markets for those agents within the region who are not working with a Commercial Marketing Partner (CMP). To work closely with the CMP and...

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone.  We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future. Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition Job Purpose: This position supports day-to-day management and oversight of our enterprise brand strategy and corporate brand marketing efforts. Job Responsibilities: Brand strategy Manage the ongoing development and refinement of the unified brand strategy, ensuring alignment with organizational goals, audiences, and values. Serve as day-to-day brand governance...

CURRENT ROOT EMPLOYEES - Please apply using the career page in Workday. This career site is for external applicants only.   The Opportunity Root is seeking a full-time Senior Marketing Writer to redefine insurance through compelling brand and product marketing content, with a focus on comprehensive digital campaigns and building compelling customer experiences with Root’s partners. The role demands creativity and problem-solving to enhance customer experiences, with a strong emphasis on clear, engaging communication. The ideal candidate should excel in both B2C and B2B marketing, adept at updating copy to brand standards, simplifying complex ideas, and ensuring high-quality, stylistically consistent content across various formats, from blogs to billboards. Root's creative marketing team is dedicated to transforming the insurance industry through a user-centered, iterative design process. The team values collaboration and insight-driven strategies to drive business...

CURRENT ROOT EMPLOYEES - Please apply using the career page in Workday. This career site is for external applicants only.   The Opportunity The Senior Video & Motion Designer, Marketing is responsible for designing an array of motion projects that employ a variety of styles and techniques for various platforms. They are design generalists who delight in switching gears between character-based illustration, infographic-style design, typography, and much more—often on the same project. The Senior Video & Motion Designer works with cross-functional teams, including Marketing, Business Development, People, Product, and more, delivering high-quality creative work that achieves business objectives. Root's creative marketing team is dedicated to transforming the insurance industry through a user-centered, iterative design process. The team values collaboration and insight-driven strategy to drive business growth and innovation. The Senior Video & Motion...

CURRENT ROOT EMPLOYEES - Please apply using the career page in Workday. This career site is for external applicants only.   The Opportunity We believe that a disruptive insurance company must have a principled quantitative framework at its foundation. At Root, we are committed to the rigorous development and effective deployment of modern statistical machine learning methods to problems in the insurance industry. At Root, the Quantitative Science team is responsible for the majority of all marketing capital allocation, using quantitative methods to test, maintain, and enhance our marketing strategies across numerous distribution channels. As a Senior Marketing Specialist on the Growth Data Science team, you will play a key role in expanding and diversifying Root’s direct marketing portfolio by developing and managing advertising and data partner relationships. Your primary responsibility will be to identify, engage, onboard, and manage relationships with new...

National General is a part of The Allstate Corporation, which means we have the same innovative drive that keeps us a step ahead of our customers’ evolving needs. We offer home, auto and accident and health insurance, as well as other specialty niche insurance products, through a large network of independent insurance agents, as well as directly to consumers.  Job Description The Direct Sales Marketing Manager Senior Consultant is responsible for ownership of local marketing activities for a given geography including but not limited to field planning, scheduling and executing local and corporate marketing events, promotions and business driving activities and creating, executing, managing and tracking activities and results of new store opening business driving plans. This role will also market daily to local dealerships and other business partners to build presence in the marketplace and increase new business growth. Key Responsibilities • Calls on local dealerships and...

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone.  We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future. Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition Job Purpose:   In an expert lead capacity, this position will have the opportunity to make a significant impact through the analytics and/or data thought leadership to support the business strategy to enable value creation and risk mitigation. Additionally, in this position the consultant will demonstrate agility and curiosity in learning the business strategy, applying...