01/10/2025
This critical position directs our marketing measurement and customer analytics strategy, developing frameworks to optimize marketing effectiveness and enhance customer experience across the lifecycle. Lead data-driven decision-making to improve marketing ROI, and drive customer acquisition, engagement, growth and retention across the enterprise. Position Compensation Range: $147,000.00 - $250,000.00 Pay Rate Type: Salary Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates. Primary Accountabilities You will lead marketing mix modeling across brands and distribution channels, including management of external partners. You will direct recurring measurement framework and analysis across and within important marketing channels – including upper funnel and lower funnel, online and off-line. You will work with Media and Agency teams to assess campaigns and tactics and provide...
American Family Insurance
Madison, WI, USA
Full Time