Employer Brand content & campaigns specialist
- WTW
- Lisboa, Portugal
Job Description
The best employer branding brings real stories to life. You are a natural storyteller who can turn conversations, ideas and research into content that people genuinely want to read, watch and engage with. In this role, you'll bring our story authentically to life across social media, blogs and digital channels, while managing the paid campaigns that help it reach the right audiences. You'll be equally comfortable speaking with colleagues, writing copy, creating visuals and using performance data to see what resonates and how we can make an even greater impact.
The Role
Content Research: Stay updated on the latest trends in content marketing and employer branding to ensure our content remains innovative and engaging.
Content Creation: Develop end-to-end high-quality content for various platforms, ensuring alignment with WTW’s employer brand voice and values.
Social Media Management: Knowledge of tools like Hootsuite, Meta Business Suite, and others to schedule, monitor and engage with our audience on various social media platforms (LinkedIn, Meta, Instagram and YouTube).
AI usage: Use AI platforms and tools for content creation, task efficiency and automation.
AEO/GEO Blog Content Writing: Create AEO/GEO-optimized content for our career site to enhance our online presence and attract potential candidates will be valued.
Design and Video Editing: Create visually appealing static, dynamic, photo and video content for our social media channels and website.
Campaign Reporting and Monitoring: Track and analyze the performance of branding campaigns, providing insights and recommendations for continuous improvement.
Social media paid campaigns: Develop, launch, manage and optimize paid campaigns across LinkedIn, Facebook, Instagram and YouTube, supported by our paid campaign scheduling tool. Campaigns are managed internally, without agency involvement.
Google paid campaigns: Plan, schedule and optimize Google Ads campaigns across Search and Display, using our campaign tools to increase brand visibility and attract potential candidates.
Campaign Monitoring and Optimization: Track, report and analyze the performance of all employer branding/recruitment marketing campaigns.
The role:
- Content Research: Stay updated on the latest trends in content marketing and employer branding to ensure our strategies remain innovative and effective.
Content Creation: Develop engaging and high-quality content for various platforms, ensuring alignment with WTW’s employer brand voice and values.
Social Media Management: Knowledge of tools like Hootsuite, Meta Business Suite, and others to schedule, monitor, and engage with our audience on various social media platforms (LinkedIn, Meta, Instagram and YouTube).
AEO/GEO Blog Content Writing: Create optimized blog content for our career site to enhance our online presence and attract potential candidates researching on LLMs. Update and maintain the website content.
Design and Video Editing: Create visually appealing static, dynamic, photo and video content for our social media channels and website.
Campaign Reporting and Monitoring: Track and analyze the performance of branding campaigns, providing insights and recommendations for continuous improvement.
- Develop end-to-end, implement, manage and optimize paid social media campaigns on platforms such as LinkedIn, Facebook, Instagram, and YouTube (all done internally – no agency involved).
- Plan and execute Google Ads campaigns (Search and Display) to increase brand visibility and attract potential candidates.
- Track and analyze the performance of all employer branding campaigns.
- Use data-driven insights to optimize ongoing and future campaigns.
- Prepare regular reports on campaign performance and ROI.
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Where we are
We have colleagues all around the world, working remotely or in our offices. Together, we make a difference for clients in over 140 countries and markets, from the Middle East to Latin America, from Manila to New York.
