Product Marketing Manager III

Why GM Financial?

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.

At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Our Purpose: We pioneer the innovations that move and connect people to what matters

This position will be posted until filled.

The Product Marketing Manager III will lead and implement marketing strategies to drive awareness, engagement and affinity with B2C/B2B customers. This team member will help define market positioning, lead go-to-market strategies for a variety of initiatives that support business goals. As a key leader in Remarketing, you will help lead your team to define and develop a roadmap of features driven by research and analytics.  You will identify customer needs, wants and expectations, to deliver personalized experiences that exceed customer expectations and meet business objectives.  You're a collaborator who builds strong partnerships across the GM Enterprise to deliver consistent business value to GM, GM adjacencies, the brands, and GMF.  You will work closely with key business stakeholders, developers, UX designers, marketers, analytics teams, auction partners, vendors and operations leaders. You will be the subject matter experts for some of GM Financial' s key digital channels and will be recognized as a fierce advocate for putting the customer at the center of everything we do.

About the role:

• Create high profile marketing initiatives that align with the business needs and create an exceptional customer experience
• Work with cross-functional teams to ensure on-time delivery of campaigns and initiatives
• Identify and manage customer communications for every touchpoint along the journey, ensuring that communications align with marketing plans and our business goals
• Work directly with the product managers and marketing team members to plan and implement goals, strategies, and campaigns around our products and other consumer touchpoints
• Establish and nurture relationships with key stakeholders and other influencers who contribute to the definition and ongoing support of B2C/B2B marketing strategies through stewardship, influence, motivation and change leadership
• Lead the high-level prioritization of marketing initiatives, aligning experiences across channels and touchpoints to ensure the best business results
• Participate in the planning for the future direction of B2C/B2B channels and features by combining customer needs and insights with quantifiable business cases to establish program roadmaps and strategies that are built on consensus and buy-in from senior leadership
• Serve as a subject matter expert for go-to-market activities
• Measure, assess and report on the effectiveness of campaigns and the various tactics and collateral assets
• Understand and evangelize the vision, strategic priorities and goals of the organization, translating them into a roadmap of features and enhancements that provide remarkable customer experiences
• Facilitate dealer website enhancements utilizing agile and waterfall methodologies
• Manage dealer website for issues to report, manage, and resolve  in collaboration with GMF leadership and vendors