Integrated Marketing Lead

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Job Type:

Job Description:

Reports to (job title):

Sr Manager and above

Position Description

Summary of Responsibilities:

The Integrated Marketing Lead for Member Benefits leads the end‑to‑end integrated marketing strategy to drive awareness, understanding, utilization, and revenue impact of AAA member benefits. This role provides centralized marketing leadership across a broad portfolio of member benefit partnerships, including discounts, experiences, and partner‑supported offerings that deliver measurable member value and revenue..

This position ensures benefits are strategically and consistently integrated across multi‑channel campaigns, lifecycle journeys, and member touchpoints, with a focus on scaling high‑value partnerships and maximizing both member engagement and partner‑driven revenue outcomes.

This role partners closely with Membership, Brand, Digital Engagement, Marketing Automation, UX, Analytics, Line‑of‑Business leaders, and external partners to plan, orchestrate, and optimize benefit‑led marketing initiatives that reinforce AAA’s value proposition and financial impact throughout the member lifecycle.

Primary Duties and Responsibilities (details of the basic job functions):

• Own the end‑to‑end integrated marketing strategy for member benefits, ensuring alignment with enterprise priorities and lifecycle needs.
• Develop integrated marketing strategies that position member benefits consistently across campaigns, lifecycle journeys, and touchpoints
• Lead annual and quarterly planning for benefits‑led initiatives in partnerships (i.e. with Membership, Brand, and Digital teams)
• Define clear value propositions for key benefit categories (e.g., discounts, protection products, experiences) by audience and life stage
• Ensure benefit strategies align with broader acquisition, engagement, and retention goals
• Serve as strategic lead for benefit integration within Integrated Marketing planning
• Coordinate execution across teams and channels to ensure cohesive, benefit‑led integrated campaigns.
• Lead cross‑functional campaign planning with Brand, Marketing Automation, Digital Engagement, UX, and Line‑of‑Business partners
• Ensure member benefits are embedded appropriately within integrated campaigns
• Align timing, messaging, and sequencing of benefit communications across owned, paid, and lifecycle channels
• Act as the central point of accountability for benefit inclusion and storytelling across campaigns
• Identify opportunities to scale or replicate benefit‑led learnings across campaigns
• Ensure benefits play a clear and intentional role at key lifecycle moments
• Shape benefit messaging strategies for onboarding, engagement, and renewal
• Partner with Lifecycle, Automation and Analytics teams to prioritize benefits  and define success metrics
• Ensure benefit education and reinforcement are staged appropriately over time (vs. front‑loaded or fragmented)
• Monitor performance across campaigns and lifecycle communications (engagement, utilization, renewal impact)
• Lead test‑and‑learn efforts to optimize messaging, channels, and sequencing of benefit communications
• Translate insights into clear recommendations  and share performance learnings with stakeholders and leadership
• Partner with Analytics and Business Owners to track and report on benefit performance, including engagement, utilization, and partner‑generated revenue contribution
• Act as the primary marketing point of contact for member benefits strategy and integration
• Facilitate alignment across Marketing, Membership, Digital, and LOB stakeholders
• Set guardrails and best practices for benefit messaging consistency and prioritization
• Support leadership read‑outs with clear, concise summaries of strategy, performance, and impact
• Champion a member‑first, value‑led approach to benefits marketing

Supervisory Responsibilities (briefly describe, if applicable, or indicate None):

• None

Required Qualifications (these are the minimum requirements to qualify)

Education (include minimum education and any licensing/certifications):

• Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field, or equivalent combination of education and work experience

Experience:

• Leading integrated, multi‑channel marketing initiatives
• Strong understanding of lifecycle marketing and customer/member journeys
• Ability to orchestrate and influence across brand, digital, analytics, and product teams
• Strategic mindset paired with strong execution and measurement discipline
• Comfort simplifying complex offerings into clear, value‑driven messaging

Knowledge of:

• Integrated marketing strategy and multi‑channel campaign planning
• Lifecycle engagement and member journey optimization
• Member value storytelling and benefit positioning
• Cross‑functional alignment across marketing, digital, and analytics teams
• Coordinating channels and partners to deliver a cohesive, benefit‑led member experience

Skills

• Integrated marketing strategy and execution
• Lifecycle and journey‑based campaign development
• Cross‑functional leadership and stakeholder coordination
• Translating member benefits into cohesive, value‑led marketing experiences
• Driving consistency across campaigns, channels, and member journeys

Ability to:

• Lead integrated marketing strategy and execution
• Influence cross‑functional teams and drive alignment
• Translate member benefits into clear, value‑led messaging
• Optimize lifecycle and campaign performance using data

III. Preferred Qualifications

Experience:

• Advanced degree (MBA or Master’s in Marketing, Communications, or Business) preferred but not required
• Experience leading integrated, multi‑channel marketing initiatives
• Background in lifecycle, retention, or loyalty‑driven marketing

Ability to:

• Data‑informed, test‑and‑learn mindset

Skills:

• Strong cross‑functional collaboration and stakeholder influence skills

Work Environment

This position is currently able to work remotely from a home office location for day-to-day operations unless occasional travel for meetings, collaborative activities, or team building activities is specified by leadership. This is subject to change based on amendments and/or modifications to the ACG Flex Work policy.

Important Note:

The above statements describe the principle and essential functions, but not all functions, that may be inherent in the job.  This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements.   Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfil these requirements.

Who We Are

Become a part of something bigger.

The Auto Club Group (ACG) provides membership, travel, insurance, and financial service offerings to approximately 14+ million members and customers across 14 states and 2 U.S. territories through AAA, Meemic, and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.

By continuing to invest in more advanced technology, pursuing innovative products, and hiring a highly skilled workforce, AAA continues to build upon its heritage of providing quality service and helping our members enjoy life’s journey through insurance, travel, financial services, and roadside assistance.

And when you join our team, one of the first things you’ll notice is that same, whole-hearted, enthusiastic advocacy for each other.

We have positions available for every walk of life! AAA prides itself on creating an inclusive and welcoming environment of diverse backgrounds, experiences, and viewpoints, realizing our differences make us stronger.

To learn more about AAA The Auto Club Group visit www.aaa.com

Important Note:

ACG’s Compensation philosophy is to provide a market-competitive structure of fair, equitable and performance-based pay to attract and retain excellent talent that will enable ACG to meet its short and long-term goals. ACG utilizes a geographic pay differential as part of the base salary compensation program. Pay ranges outlined in this posting are based on the various ranges within the geographic areas which ACG operates. Salary at time of offer is determined based on these and other factors as associated with the job and job level.  

The above statements describe the principal and essential functions, but not all functions that may be inherent in the job.  This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements.  Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfill these requirements.

The Auto Club Group, and all its affiliated companies, is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.

Regular and reliable attendance is essential for the function of this job.

AAA The Auto Club Group is committed to providing a safe workplace. Every applicant offered employment within The Auto Club Group will be required to consent to a background and drug screen based on the requirements of the position.