Senior Manager, Social Media

Job Type:

Job Description:

Location Details: Hybrid (if within 30 miles of the AOB) or from your remote workspace

Position Schedule / Shift: Monday – Friday 8am to 5pm (hours may vary based on business needs)

Position Summary:

The Senior Manager, Social Media leads the enterprise-wide social media strategy to strengthen brand awareness, audience engagement, customer acquisition, and retention. This role partners across marketing teams and oversees agency relationships, influencer strategy, community management, and governance for consistent execution across corporate and local channels. It also advances AI-enabled workflows and social media capabilities while translating performance insights into executive recommendations and measurable business results.

Please provide links to social media accounts, campaigns, or content initiatives you’ve led, including examples that demonstrate enterprise strategy, community management, influencer execution, integrated marketing campaigns, or measurable business outcomes. Portfolios and case studies highlighting your impact are strongly encouraged.

Key Responsibilities:

Enterprise Social Media Strategy & Channel Management

• Define and evolve enterprise-wide social media strategy across all channels.

• Establish channel objectives, growth strategies, audience engagement plans, and KPI frameworks.

• Guide expansion into emerging platforms while aligning social initiatives with broader brand and integrated marketing priorities.

• Develop executive-level reporting, insights, and performance narratives tied to enterprise business objectives.

• Participate in after-hours social monitoring and escalation management when necessary.

Governance, Performance & Optimization

• Establish standards for planning, taxonomy, tagging, reporting, governance, and brand safety.
• Translate social performance insights into actionable business recommendations and optimization strategies.
• Ensure compliance with enterprise social policies, moderation standards, and operational guidelines.
• Partner with analytics and paid media teams to align cross-channel measurement and performance optimization.

AI-Platforms & Marketing Technology

• Lead AI-enabled content workflows, automation initiatives, and content supply chain optimization.
• Oversee social listening platforms, dashboards, analytics, and reporting frameworks.
• Partner on Salesforce Marketing Cloud integrations and lifecycle marketing alignment.
• Ensure responsible and effective use of AI and automation technologies across the social ecosystem.

Influencer & Creator Strategy

• Own enterprise influencer and creator strategy.
• Lead the transition of influencer programs in-house.
• Establish governance, KPIs, agency standards, and performance evaluation processes.
• Evaluate influencer, creator, and agency partner effectiveness to ensure measurable business impact.

Leadership Responsibilities

• Provide leadership, coaching, and strategic direction to professionals supporting social media strategy and execution.

• Lead and influence cross-functional stakeholders across a highly matrixed organization.

• Foster a culture of innovation, accountability, collaboration, and continuous improvement.

Qualifications:

Required

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.

• 7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand.

• Demonstrated experience defining channel-level strategy across multiple social platforms.

• Experience managing and influencing agency partners.

• Working knowledge of Sprinklr, including publishing, listening, and reporting.

• Understanding of Salesforce Marketing Cloud and lifecycle marketing.

• Experience leveraging AI-enabled tools and modern content workflows.

• Enterprise social media strategy and channel portfolio management

• Social media governance, accreditation, and brand safety standards

• AI-enabled content workflows and automation tools

• Social listening, sentiment analysis, and performance measurement frameworks

• Integrated marketing ecosystems and cross-channel measurement

• Strategic and systems thinking across complex organizations

• Advanced understanding of social platforms, trends, and audience behavior

• Data-informed decision making and insight translation

• Cross-functional leadership and executive stakeholder influence

• Agency, influencer, and partner management

• Clear communication and strategic storytelling

Preferred

• Experience building or transforming in-house social media capabilities.

• Experience operating in highly regulated or brand-sensitive environments.

• Familiarity with emerging platforms and creator economy best practices.

• Experience supporting distributed teams, field organizations, or agent networks

Work Environment:

Work in a temperature-controlled office environment. Willingness and ability to work irregular hours to include weekends, holidays, and community events.

Compensation & Benefits Overview:

ACG complies with all applicable state and local laws regarding required benefits (including PTO, paid sick leave, etc.).

Compensation

Salary ranges from $101,691.20-$140,000.00, based on experience.

Benefits: 

At ACG, we offer a comprehensive and flexible benefits package designed to support your health, financial well-being, and professional growth. 

Health & Wellness 

• Medical plans with multiple coverage options, including HSA eligibility. 

• Prescription drug coverage. 

• Dental and vision benefits. 

• Employee Assistance Program (confidential support services). 
   

Financial Protection & Insurance 

• Company-paid basic life insurance. 

• Optional supplemental life insurance and dependent coverage. 

• Short-term and long-term disability coverage. 

• Critical illness, accident, and pet insurance options. 
   

Retirement & Savings  

• 401(k) plan to support long-term financial goals. 3% automatic deferral upon eligibility; may contribute 1% to 50% of eligible earnings, either pre or post tax. Company match of 50% paid on employee contributions up to 6% of pay, payable to employees following the end of the year; immediate vesting. Additional company contribution of 4% of pay each pay day into your account; 100% vested after three (3) years of service.  

• Health Savings Account (HSA) and Flexible Spending Accounts (FSA) options.  
    

Time Off & Leave  

• Paid Time Off (PTO): Accrual-based, increases with tenure, eligible at 90 days of employment. Full-time new employees will receive up to 12 PTO days annually; accrual based on start date and may include additional PTO based on role and/or state & local requirements. Part-time employee PTO hours are calculated based upon the standard weekly hours the employee is scheduled to work and will accrue at a minimum of 3 hours per month.  

• Paid Holidays: Paid Holidays: Full-time employees are eligible for 10 company-paid holidays annually, in addition to 1 mental health day, 2 floating holidays and 1 volunteer day. Holidays vary by business unit schedules. Part-time employees are eligible for 8 company-paid holidays annually, in addition to 1 mental health day and 2 floating holidays. Holidays vary by business unit schedules.  

• Paid leave programs, including parental, bereavement, jury duty, and military leave.  

Career Growth & Education 

• Tuition assistance (up to $5,250 annually; 80% covered by ACG). 

• Professional certification support with 100% reimbursement for eligible programs. 

• Opportunities for career development and advancement. 

Additional Perks 

• Complimentary AAA membership with roadside assistance and travel discounts. 

• Adoption assistance program. 

Job Posting Period: This position is expected to remain posted through 9/28/2026; however, it may close at any time once a qualified candidate pool is identified. 

Who We Are

Become a part of something bigger.

The Auto Club Group (ACG) provides membership, travel, insurance, and financial service offerings to approximately 14+ million members and customers across 14 states and 2 U.S. territories through AAA, Meemic, and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.

By continuing to invest in more advanced technology, pursuing innovative products, and hiring a highly skilled workforce, AAA continues to build upon its heritage of providing quality service and helping our members enjoy life’s journey through insurance, travel, financial services, and roadside assistance.

And when you join our team, one of the first things you’ll notice is that same, whole-hearted, enthusiastic advocacy for each other.

We have positions available for every walk of life! AAA prides itself on creating an inclusive and welcoming environment of diverse backgrounds, experiences, and viewpoints, realizing our differences make us stronger.

To learn more about AAA The Auto Club Group visit www.aaa.com

Important Note:

ACG’s Compensation philosophy is to provide a market-competitive structure of fair, equitable and performance-based pay to attract and retain excellent talent that will enable ACG to meet its short and long-term goals. ACG utilizes a geographic pay differential as part of the base salary compensation program. Pay ranges outlined in this posting are based on the various ranges within the geographic areas which ACG operates. Salary at time of offer is determined based on these and other factors as associated with the job and job level.  

The above statements describe the principal and essential functions, but not all functions that may be inherent in the job.  This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements.  Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfill these requirements.

The Auto Club Group, and all its affiliated companies, is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.

Regular and reliable attendance is essential for the function of this job.

AAA The Auto Club Group is committed to providing a safe workplace. Every applicant offered employment within The Auto Club Group will be required to consent to a background and drug screen based on the requirements of the position.