2 marketing jobs found in Bethlehem, PA

The Strategic Analyst, Disability Insurance & Executive Benefits, supports strategy execution and initiative governance by translating strategic direction into clear plans, prioritized initiatives, and leadership‑ready insights. This role partners cross‑functionally with Product, Finance, Legal, Distribution, Marketing, and Technology to coordinate planning activities, track progress, and ensure alignment between enterprise strategy, DI and Multi‑Life priorities, and funded initiatives. The analyst maintains strategy roadmaps and initiative portfolios, prepares executive materials and dashboards, documents decisions and trade‑offs, and monitors risks, dependencies, and performance metrics to enable informed leadership decisions and disciplined execution. You are A structured, detail‑oriented business analyst who helps leaders turn strategy into action. You are comfortable working across multiple teams, pulling together data, assumptions, and inputs to support planning,...

Description As a Consumer Experience (CX) Center of Excellence (COE) Lead, you’ll be a strategic enabler between our CX Center of Excellence and business and technology product teams — championing a journey-first, data-informed approach that advances consumer centricity at scale. You’ll consult with Product Managers and Value Stream Leaders to translate market trends and internal insights into clear recommendations for product roadmaps with measurable objectives and success metrics; operationalize CX standards across teams; and deploy the right COE expertise (VOC, experience design, research, intelligence) into the highest-value work to deliver improvements in consumer satisfaction, ease, and loyalty. You’ll train and coach Product Managers and other key product roles on journey mapping and consumer-centered ways of working, acting as a trusted advisor who helps teams apply these practices in real delivery decisions. This role is someone who thrives in ambiguous, fast-changing...