3 director of marketing strategy and planning jobs found in Detroit

SUMMARY:  This position is responsible for the Medication Adherence program for BCBSM senior members. The Director will design and execute a multi-year strategy that improves adherence rates and achieves Star measure performance goals. The Director will report to the Managing Director of Pharmacy Quality and oversee a large, multidisciplinary team of pharmacists, pharmacy technicians, data analysts, and external vendors. This role requires strong cross‑functional collaboration with clinical, operations, IT, finance, and external partners to integrate adherence initiatives, drive performance, and apply emerging digital tools and analytics to scale impact. The ideal candidate combines deep pharmacy expertise with proven leadership, strategic thinking, change-management skills and the ability to influence stakeholders at all levels. RESPONSIBILITIES/TASKS: • Serves as the department lead and subject-matter expert for CMS Star Medication Adherence measure performance; interpret...

SUMMARY    Responsible to plan, organize, direct, , and lead market research activities within the Medicare Strategy and Performance business unit; Use qualitative and quantitative methods to derive data and insights that support strategy, planning and performance activities.  The ideal candidate for this department will:  Be a strategic thinker with deep business and industry knowledge of government programs.   Use data and visualization tools to drive insights to support strategy.  Possess a willingness to learn in complex industry and adaptive landscape.    ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.  1. Support activities that are directly related to the development, design, and administration of methods and procedures, including surveys, to assess consumer preferences, the health care environment and the competitive landscape.  2. Interpret and predict trends derived from the collection, study, and...

Department Preferences Blue Cross Blue Shield of Michigan is looking for a motivated and curious Analytics Manager to define analytics strategy for the growing ACA Individual market segment. In collaboration with segment leadership, the candidate will be responsible for defining analytic and reporting priorities for the segment. With matrix partners and teammates, they will define reporting needs within and outside the segment and ensure segment needs are addressed. With their team, the candidate will be responsible for developing, operating, and maintaining analytic capabilities that fall within their team’s scope. They will use their capabilities and other sources to develop insights to inform executive decision making regarding product, marketing, distribution, and participation. The ideal candidate will bring several years of experience in government health programs, especially the ACA Individual market.   ACA market experience Familiarity with writing code (R,...