4 director of marketing strategy and planning jobs found in Detroit

Department Summary This Medical Product Manager is responsible for leading the strategy, execution, and ongoing management of our Large Group and Small Group product menu portfolio. This role serves as the business owner and subject matter expert for product menu options, rider offerings, benefit design considerations, and portfolio lifecycle activities. The manager partners closely with sales, actuarial, regulatory, benefit management, operations teams and other product management team members to ensure product offerings remain competitive, compliant, operationally executable, and aligned to customer and market needs.  Role and Responsibilities Manage the end-to-end Large Group and Small Group product menu portfolio lifecycle, ensuring plan and rider options remain competitive, operationally sound, compliant, and aligned to market needs. Serve as the product subject matter expert for sales, agents, groups, members, and internal partners by supporting education,...

Departmental Summary Leads sales, account management, and market strategy for the Public Sector & Hospitals Market, with accountability for membership growth, retention, customer relationships, and long-term account performance across public sector, healthcare, government, education, and related employer groups. Partners across sales, service, product, finance, underwriting, and marketing to deliver growth, retention, customer experience, and financial objectives for BCBSM and BCN product lines while ensuring customer and market needs are reflected in enterprise decision-making. Preferred Qualifications / Experience Experience leading a complex portfolio of Public Sector and Hospital Market customers, including government, education, municipalities, hospitals, and other large employer groups. Proven ability to develop strategic customer relationships and engage executive leaders, consultants, brokers, agents, public officials, and community stakeholders....

Blue Cross Blue Shield of Michigan (BCBSM) has an exciting Technical Lead opportunity within the Service Engineering group. About the Role:   The Technical Lead will plan, build, and run the design & implementation of BCBSM’s enterprise-wide DRM (Disaster Recovery Management) program, including testing, policies, maturity models, methodologies, sourcing strategies, plans, metrics and scorecards for all components of the program. In this Technical Lead opportunity, you will: Provide recommendation for prioritization of IT initiatives based on disaster recovery/business resiliency needs, IT workload, and budget.  Review, analyze and finalize cost estimate plan for DR team/systems. Provide technical guidance on the business impact and opportunities. Develop and present proposals for modifications or replacement systems to improve business results.  Recommend options, identify risks and analyze cost vs. benefits. Work with Business and Technical application owners in...

We are looking for a Product Manager to lead the mobile app product strategy and experience for both iOS and Android platforms.  In this role, you will define and drive the mobile roadmap, translating organizational goals and member needs into a cohesive, prioritized product vision that delivers measurable outcomes. Define and evolve the digital product vision for unauthenticated .com experiences, including marketing pages, acquisition flows, and onboarding journeys, informed by customer research, competitive analysis, and market trends. Own and maintain a prioritized product roadmap aligned to business OKRs; communicate progress, tradeoffs, and outcomes to leadership and governance stakeholders. Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding metrics. Establish feature definitions, acceptance criteria, and success metrics...