2 director of marketing strategy and planning jobs found in Detroit, MI

Department Summary  The individual Medicare Sales team leads both growth and retention across all Medicare products. We oversee field sales, telesales, and partner distribution, while driving strategies for member conversion from commercial to Medicare coverage. Our team works closely with full-risk provider groups and cross-functional partners to meet enterprise goals and deliver strong results for the members and communities we serve.   Responsible for planning, directing and developing sales distribution strategies to effectively sell individual Senior Health Services products via direct, online and agency distribution models, which includes managing both company representatives and agents in execution of agreed upon goals and objectives. Provide strategic vision for compliant sales and retention optimization. This will include meeting appropriate sales goals and managing effective relationships with external partners.   Serve an essential role as part of the...

Department Preferences Blue Cross Blue Shield of Michigan is looking for a motivated and curious Analytics Manager to define analytics strategy for the growing ACA Individual market segment. In collaboration with segment leadership, the candidate will be responsible for defining analytic and reporting priorities for the segment. With matrix partners and teammates, they will define reporting needs within and outside the segment and ensure segment needs are addressed. With their team, the candidate will be responsible for developing, operating, and maintaining analytic capabilities that fall within their team’s scope. They will use their capabilities and other sources to develop insights to inform executive decision making regarding product, marketing, distribution, and participation. The ideal candidate will bring several years of experience in government health programs, especially the ACA Individual market.   ACA market experience Familiarity with writing code (R,...