3 field marketing manager jobs found in Detroit, MI

Lead the strategic vision and roadmap for a consumer-facing digital experience on our public bcbsm.com site, owning the full unauthenticated journey — from first-touch marketing and acquisition through account creation and self-service conversion. Partner with marketing, design, engineering, and business stakeholders to translate customer needs and business objectives into a cohesive digital product strategy, measured by clear OKRs and conversion outcomes. Define and evolve the digital product vision for unauthenticated .com experiences, including marketing pages, acquisition flows, and onboarding journeys, informed by customer research, competitive analysis, and market trends. Own and maintain a prioritized product roadmap aligned to business OKRs; communicate progress, tradeoffs, and outcomes to leadership and governance stakeholders. Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with...

Department Preferences Blue Cross Blue Shield of Michigan is looking for a motivated and curious Analytics Manager to define analytics strategy for the growing ACA Individual market segment. In collaboration with segment leadership, the candidate will be responsible for defining analytic and reporting priorities for the segment. With matrix partners and teammates, they will define reporting needs within and outside the segment and ensure segment needs are addressed. With their team, the candidate will be responsible for developing, operating, and maintaining analytic capabilities that fall within their team’s scope. They will use their capabilities and other sources to develop insights to inform executive decision making regarding product, marketing, distribution, and participation. The ideal candidate will bring several years of experience in government health programs, especially the ACA Individual market.   ACA market experience Familiarity with writing code (R,...

SUMMARY:  This position is responsible for the Medication Adherence program for BCBSM senior members. The Director will design and execute a multi-year strategy that improves adherence rates and achieves Star measure performance goals. The Director will report to the Managing Director of Pharmacy Quality and oversee a large, multidisciplinary team of pharmacists, pharmacy technicians, data analysts, and external vendors. This role requires strong cross‑functional collaboration with clinical, operations, IT, finance, and external partners to integrate adherence initiatives, drive performance, and apply emerging digital tools and analytics to scale impact. The ideal candidate combines deep pharmacy expertise with proven leadership, strategic thinking, change-management skills and the ability to influence stakeholders at all levels. RESPONSIBILITIES/TASKS: • Serves as the department lead and subject-matter expert for CMS Star Medication Adherence measure performance; interpret...