15 director of marketing strategy and planning jobs found in San Antonio, TX

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity The Bank Marketing and Digital Organization is seeking a Director to lead a continuous performance minded team, driving outcomes in a fast-paced environment.  This leader will influence strategic decisions, improving member experiences, and optimizing marketing investments to achieve business objectives.    Responsible for the development and implementation of multiple Data and Analytics sub-functions within a CoSA that may include: Information Strategy and Architecture, Information Management,...

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As a dedicated Director of Member Marketing, you will develop marketing plans and strategies that promote the brands’ products and services in a way that elevates the brand. You will help build the brand and raise brand awareness through innovative, multichannel, and cross functional marketing campaigns. Review market research and competitive intelligence projects and results to identify and articulate customer, competitor and industry trends which impact possible new branding opportunities and directions. Compile,...

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As a dedicated Director, Brand Marketing, you will develop marketing plans and strategies that promote the brands’ products and services in a way that elevates the brand. You will help build the brand and raise brand awareness through innovative, multichannel, and cross functional marketing campaigns. Review market research and competitive intelligence projects and results to identify and articulate customer, competitor and industry trends which impact possible new branding opportunities and directions. Compile,...

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity This executive role leads the end‑to‑end strategy for driving credit card balance growth, optimizing pricing decisions, and delivering accurate, insight‑driven forecasting that informs enterprise financial plans. The position is responsible for shaping and executing growth strategies across the customer lifecycle; owning APR, fee, and promotional pricing frameworks; and developing forecasting models that incorporate portfolio trends, macroeconomic conditions, and competitive dynamics. Success in this role requires...

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As a dedicated Digital/Technical Product Manager Lead , the candidate selected for this opportunity will shepherd highly complex, highly integrated, and strategic Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.). Ideal candidate will have a strong background in driving and quantifying Digital and Technical product investments through strategic alignment, solutioning,...

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As a dedicated Marketing Manager Senior, you will track, analyze and evaluate strategic effectiveness through the utilization of financial metrics such as return-on-investment (ROI) and return-on-objective (ROO). Facilitates the definition and design of implementation plans or strategic roadmaps and / or centrally manages the marketing strategy and solution development with a focus on actionable programs. Create program plans, product and pricing plans, pro forma and communication plans. Retail/Brand Marketing...

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As a dedicated MarTech Enablement Senior, you will lead the Association-wide enablement strategy for marketing and advertising technology capabilities, driving a bold vision that ensures successful adoption and transformation across the organization. Owns and innovates the roadmap for change management and training programs, empowering teams to maximize the value of platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, and other MarTech and AdTech solutions. Champions a culture of learning and...

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As a dedicated MarTech Enablement – Mid Level, you will lead the Association-wide enablement strategy for marketing and advertising technology capabilities, driving a bold vision that ensures successful adoption and transformation across the organization. Owns and innovates the roadmap for change management and training programs, empowering teams to maximize the value of platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, and other MarTech and AdTech solutions. Champions a culture of learning and...

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As an AVP for Deepening and Member Retention in Member Value organization, you will be responsible for leading USAA’s strategy to deepen household relationships, strengthening member retention, and elevating overall member engagement. This leader sets the vision, standards, and governance for deepening and retention, ensuring members connect with the right products, services, and guidance to enhance their financial wellness and overall value. Operating through a hub and spoke model, this role partners closely with...

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity We are currently seeking a talented Competitive Intelligence Analyst Lead to serve as a key business partner in providing a view of the competitive landscape and industry trends. Researches and analyzes the competition and product mix. Identifies and communicates trends, competitive forces, and penetration/segmentation strategies. Makes informed assumptions to determine probability of different scenarios. Translates findings into recommendations that proactively drive operational, tactical, innovative and...

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As a dedicated Lead Decision Science Analyst – P&C Marketing Measurement & Optimization, you will provide decision support for business areas across the association. Staff in this area will be responsible for applying mathematical and statistical techniques and/or innovative /quantitative analytical approaches to draw conclusions and make 'insight to action' recommendations to answer business objectives and drive change. The essence of work performed by the Decision Science Analyst involves gathering,...

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As a dedicated Lead Business Strategy Analyst for Marketing Analytics Enablement, you will utilize quantitative and qualitative analysis to provide thought-leadership on evolving industry trends, market developments, USAA’s strategic direction, regulatory environment, and macroeconomic trends for the business unit. Provides insights and information-based context for key stakeholders in the business unit to effectively manage, influence, and impact line of business strategy. We offer a flexible work environment...

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As a dedicated Mid-Level Decision Science Analyst – P&C Paid Social/Programmatic/Direct Mail, you will provide decision support for business areas across the association. Staff in this area will be responsible for applying mathematical and statistical techniques and/or innovative /quantitative analytical approaches to draw conclusions and make 'insight to action' recommendations to answer business objectives and drive change. The essence of work performed by the Decision Science Analyst involves gathering,...

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity The Opportunity: USAA is seeking an AVP, Performance Marketing and Media Optimization – P&C to provide executive oversight for the compliant planning and execution of initiatives that optimize the organization's go-to-market resources within the broader business plan. This executive leadership role will lead a team of highly talented marketing channel professionals, responsible for developing and executing P&C’s paid media and owned channel marketing strategy to drive profitable growth. This role...

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As a dedicated AVP, Digital Sales, you will be responsible for leading a digital/technology team focused on defining, managing and delivering digital/technology member experiences and capabilities across the Line of Business and Enterprise Digital ecosystem: all platforms and related software programs. Plans, organizes, and controls the day-to-day digital/technology delivery activities, collaborates with cross-functional stake holders and partners, and coordinates activities in a secure, stable, yet nimble...