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Overview The Trade Show and Experiential Marketing Manager owns the end-to-end strategy and execution of trade shows, experiential marketing, and client/prospect engagement events to drive lead generation, brand awareness, and revenue growth. This person manages event budgets, holds vendors accountable across planning, execution, and reconciliation, and partners closely with Sales, Marketing, and Product to build compelling event experiences that generate qualified leads and strengthen client relationships. This role prioritizes high-impact Tier 1 shows and owns the Tier 2 show portfolio; Tier 3 shows are self-service and sales-led, with this role providing light-touch registration and platform support. Responsibilities Leads full-cycle strategy and execution for Tier 1 (high-impact) trade shows and owns the Tier 2 show portfolio, applying selection criteria tied to performance data, ICP fit, and revenue impact to prioritize...