01/30/2026
The role of a Lead Generation Specialist is to continuously hunt for new opportunities to engage with. Once a prospect has been determined, the LGS will initiate a smooth handoff of the lead to a Qualified Producer (Account Manager). Leads will be targeted though digital campaigns, events and overall networking. PRIMARY RESPONSIBILITIES:
Meet Quarterly KPI’s
Meet Monthly New Prospect Meeting Goals
Utilization of 3rd Party Technology to Qualify, Automate and Record leads
Lead Management
Transfer leads to Producer
Cadence Management for Targeted Prospects
Landing Page and Forms - Partnership with Marketing
Develop service and market specific landing pages and forms to push out in targeted campaigns
Targeted Lead Generation - Producer One on One Support
Support each producer by pulling market specific leads and launching highly targeted campaigns to generate leads.
KNOWLEDGE, SKILLS & ABILITIES:
Innovative and Motivated
Enjoys selling
Flexibility
Excellent...
The Baldwin Group
Boston, MA
Full Time
