07/06/2026
The Brand Analyst will analyze and evaluate brand performance and perception relative to the market. The Analyst will gather, compile, and understand data including conducting market research, and providing actionable insights to enhance customer engagement, brand equity, and visibility. The Analyst will collaborate with team leads and supervisors on execution/implementation of marketing best practices.
Duties & Responsibilities:
Conduct market research to identify trends, competitive landscape, and consumer preferences relevant to our brand.
Gather raw data from multiple sources.
Compile and understand major themes within the data.
Draw sound conclusions from large sums of data and recommend resolutions.
Make blog, website, and social media recommendations to optimize user engagement.
Utilize research methodologies to gather qualitative (why and how) and quantitative (what and when) data on brand perception and consumer behavior.
Collaborate...
NYCM Insurance
Edmeston, NY
Full Time
